It’s no secret that TikTok drives some of the biggest beauty trends, and a new report from Spate—a data analytics platform that tracks emerging trends—has confirmed the latest one taking over feeds: lavender blush.
The Rise of Lavender Blush
The pastel hue has skyrocketed in popularity, amassing 1.9 million video views and seeing a 13,600 percent increase in views this quarter compared to last. According to Spate, brand searches tied to this trend include YSL Beauty, TONYMOLY and Peripera—all of which offer products in this on-trend shade.
Controversies and Criticisms
The rise of lavender blush hasn’t come without its controversies. The so-called “YSL Blush controversy” gained traction in September when TikToker Golloria George criticized the luxury brand’s blush formulations for their white base, which she—and many others—found incompatible with darker skin tones.
Unlocking the Magic of Lavender Blush
When formulated inclusively, however, lavender blush can deliver transformative results. “Lavender is like a magic wand for your complexion,” says celebrity makeup artist Tonya Riner. “Its cool undertone acts as a color corrector, instantly brightening every skin tone. By neutralizing and working with your undertone, it creates a radiance that feels fresh and unique. Rather than reading like a traditional blush, lavender gives a subtle, complexion-enhancing hue—a soft, unexpected flush that feels natural, even though it contrasts with the warmth of a natural flush.”
Recommended Products
If you’re looking for lavender blushes to try, Riner has two great recommendations. “My favorite way to use lavender is as a subtle highlight on the tops of the cheekbones, just above the brow arch, along the brow bone and in the inner corners of the eyes,” she says.
The Gucci Glow Powder Gel Highlighter ($59) in Frosted Lilac melts into the skin, offering a neutral, soft glow that suits all skin tones—from the fairest to the deepest. A light touch with a fan brush gives a barely-there lifting effect that feels effortless.
“For a more dewy, natural finish, I reach for NARS Afterglow Liquid Blush in Wanderlust ($32),” Riner continues. “Its formula is foolproof, blending seamlessly into the skin with a sheer, healthy finish. I like to tap it in with my fingers, layering lightly until I achieve just the right vibrancy. The result? Skin that looks luminous, fresh, and alive!”
Conclusion
Lavender blush has taken over the beauty world, and for good reason. With its unique, complexion-enhancing hue, it can brighten up any complexion and add a touch of radiance. Whether you prefer a subtle highlight or a more natural finish, there are plenty of lavender blush options available to suit your skin tone and personal style.
FAQs
Q: Is lavender blush only for fair skin tones?
A: No, lavender blush can be worn by anyone, regardless of skin tone. Look for formulas that are formulated inclusively to ensure the best results.
Q: Can I wear lavender blush during the day or is it only for nighttime?
A: Lavender blush can be worn during the day, but it’s also a great option for evening wear. The key is to blend it well and apply it lightly for a natural finish.
Q: How do I apply lavender blush for a natural look?
A: Apply a light layer to the apples of the cheeks and blend upwards and outwards towards the hairline. You can also use a fan brush to sweep the color across the cheeks for a more subtle look.
Q: Are there any specific brands I should look for when it comes to lavender blush?
A: Yes, look for brands like YSL Beauty, TONYMOLY, and Peripera, which offer a range of lavender blush options. You can also check out our recommended products section for more options.