A New Era in Beauty: Wanderluxe’s Innovative Approach to Skincare
When aesthetician Kimberly Currie started her brand, Wanderluxe Beauty, her vision was refreshingly straightforward.
“I wanted to shift the beauty industry by creating high-quality, on-the-go beauty products that surpass anything available in a bottle,” recalls Currie. “We recognized a gap in the market for beauty products that cater to the needs of modern, dynamic women who are always on the move but do not want to compromise on their self-care routines. Throughout the development process, I discovered so many additional benefits, such as the ability to offer concentrated, highly effective ingredients in an economical and eco-friendly format.”
Why Dissolvable Beauty Products?
While the concept may be simple—add water, wait three seconds and apply—the stats surrounding why it’s smart for the industry are pretty outstanding.
Reducing Waste and Water Consumption
“While I don’t have the exact number of skin-care bottles that end up in landfills each year, I can provide some context based on some available data,” Currie shares. “According to Zero Waste Week, more than 120 billion units of packaging are produced every year by the global cosmetics industry. Much of that is not recyclable and ends up in landfills.” This number includes a significant number of skin-care bottles.
Water Usage in the Beauty Industry
Currie also points out that the beauty industry is known for its significant water usage—both in the production of products and in their formulation. “It’s estimated that the beauty and personal care industry uses billions of liters of water annually. A single bottle of shampoo can require up to 1,700 liters of water to produce when considering the entire supply chain, from ingredient cultivation to manufacturing processes.”
The Wanderluxe Solution
Wanderluxe hopes to “completely shift” the industry by offering liquid-free, fully dissolvable products and 100-percent recyclable packaging, Currie explains, noting the additional benefits are vast. “I love the convenience of our product, but it is part of a much broader effort to reduce this environmental impact. By choosing products with eco-friendly packaging and formulations that eliminate water, consumers can help decrease the amount of waste that ends up in landfills and reduce the immediate water footprint.”
The Road Ahead
The line currently offers impressively active serums, cleansers, and moisturizers, and Currie plans to roll out new formulations for body and hair care products. She also hopes other brands recognize her innovation and hop on the trend.
“We are open to exploring partnerships and initiatives that further our mission of providing economical and environmentally conscious beauty options for the modern consumer,” she shares.
Conclusion
Kimberly Currie and Wanderluxe Beauty are pioneering a new era in the beauty industry, one that prioritizes sustainability and convenience. With their innovative dissolvable products and recyclable packaging, they are setting a new standard for the industry.
Frequently Asked Questions
Q: What inspired Wanderluxe to develop dissolvable beauty products?
A: The need to reduce waste and water consumption in the beauty industry, as well as the desire to provide high-quality, on-the-go products that cater to modern, dynamic women.
Q: How does Wanderluxe plan to expand its product line?
A: The company plans to roll out new formulations for body and hair care products, as well as explore partnerships with other brands to further its mission of providing economical and environmentally conscious beauty options.
Q: What is the future of the beauty industry?
A: Wanderluxe aims to lead the way in the industry, pushing the boundaries of innovation and sustainability to provide products that are not only effective but also eco-friendly and convenient.