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Glam Siren

Heed the siren’s call this season with the latest trend to take off in 2025. This sultry look takes all your favorite sea-inspired elements to a moodier place: the deep sea. Discover the dark siren look, and unlock your inner sea witch.

Pinterest Predicts 2025 reports that the sea witch look is headed for the mainstream. In fact, the search term ‘dark siren makeup’ has seen an unreal surge, leaping up +695 percent in 2024. We’ve seen the beauty community embrace the colorful and creative, which certainly applies here. These looks are all about mood, ethereal elements and a sizeable amount of glitter.

Featured Experts

What is dark siren makeup?

Courtesy of Pinterest Predicts 2025

Inspired by depictions of mermaids and sea sirens, this look relies on dark colors and fun textures to add drama and mood.

“The dark siren look is very heavy on the eyes and lips,” says Miami makeup artist Natalie Dresher. “You’re going to want dark colors in shades of purple, green and blue for the eyes. For a dark siren eye, I love using shimmer on top of the smokey eye look I have created to give it that sea witch look.”

And of course, you need a siren eye, the eyeliner style that became popular around this time last year.

Beauty expert and owner of Hannah Elisabeth Beauty, Hannah Metz, notes that the siren eye gained traction because it has “a lot of depth and drama.“ And right in line with the dark siren look, the goal is to be bold. “It’s such a fun, sexy look that’s simultaneously sultry and sophisticated,” Metz says. “It’s a makeup look that really makes a statement.“

“When I’m going for a siren eye, I love to wing out the inner and outer corner of the eyes,” Dresher explains. “It elongates the eye and creates drama.”

The Best Products for Your Sea Witch Look

1 / 6

This no-fallout liquid eye shadow is a long-wear dream packed with gorgeous iridescent shimmer. And the green-blue tone in Watermelon Wealth is ideal for a dark siren look.

2 / 6

Get all the shimmer and sparkle you need with this ultra-rich crème-to-powder formula, designed to pack in pigment while still feeling light and airy.

3 / 6

Dark blue like the night sky, this liquid shadow and liner is the perfect way to get in the deep sea mood. Plus, it’s easy to build up from a wash of color to a bold and sparkly look.

4 / 6

Get the precise siren eye of your dreams with this ultra-sharp liquid eyeliner that delivers a waterproof, long-lasting finish.

5 / 6

This blackened purple lipstick has just the right amount of depth to deliver a sultry, moody dark siren look.

6 / 6

The rich plum tones in this lip crayon make the perfect companion to the dark greens and blues signature to this look.

Conclusion

The dark siren look is a sultry and moody trend that is perfect for those who want to add some drama and depth to their makeup routine. With its focus on dark colors, fun textures, and a sizeable amount of glitter, this look is sure to make a statement.

FAQs

Q: What is the dark siren look? A: The dark siren look is a makeup trend that relies on dark colors and fun textures to add drama and mood.

Q: What are some key products for achieving the dark siren look? A: Some key products include no-fallout liquid eye shadow, ultra-rich crème-to-powder formula, liquid shadow and liner, and blackened purple lipstick.

Q: How do I get the siren eye look? A: To get the siren eye look, start by applying a smokey eye and then add shimmer on top to give it a sea witch look.

Q: What is the most important thing to remember when creating the dark siren look? A: The most important thing to remember is to be bold and don’t be afraid to make a statement with your makeup.

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