When it Comes to Skin Care, Purchasing Habits Reveal Clear Patterns
When it comes to skin care, a recent NewBeauty survey* of more than 1,300 readers reveals clear patterns in purchasing habits, with the vast majority acquiring new products on a regular basis. Let’s dive in.
Purchase Frequency
The results show that 48.4 percent of readers purchase new skin-care products once a month, making this the most common buying pattern. Following this, 36.6 percent of readers make new purchases every two to three months. These numbers align with typical product use-up rates, especially considering that most routines include multiple steps from cleansers to serums and moisturizers.
Less Frequent Purchases
A smaller portion of readers—11.4 percent—add new skin-care products to their routines every four to six months. The survey found that less frequent purchases are uncommon, with only 1.5 percent of readers saying they rarely buy new products and 1.1 percent making purchases annually.
Quarterly Purchases the Norm
Overall, the numbers show that 85 percent of readers purchase new skin-care products at least quarterly. This frequency makes sense given that many products, when used consistently, typically last between one to three months. Additionally, as seasons change, so do skin-care needs, often prompting updates to daily routines.
Why Regular Purchases Matter
Whether it’s replenishing holy-grail products or trying new formulations that catch your eye, these survey results demonstrate that regular skin-care purchases are a common part of maintaining a consistent routine.
Conclusion
The survey results highlight the importance of regular skin-care purchases in maintaining a consistent routine. With most products lasting between one to three months, it’s no surprise that readers are purchasing new products on a regular basis. Whether you’re looking to replenish old favorites or try new products, understanding your purchasing habits can help you stay on top of your skin-care game.
FAQs
Q: How often do most readers purchase new skin-care products?
A: According to the survey, 48.4 percent of readers purchase new skin-care products once a month, making this the most common buying pattern.
Q: What percentage of readers make less frequent purchases?
A: The survey found that 11.4 percent of readers add new skin-care products to their routines every four to six months, while 1.5 percent rarely buy new products and 1.1 percent make purchases annually.
Q: Why do readers make regular skin-care purchases?
A: Readers make regular skin-care purchases to replenish holy-grail products, try new formulations, and update their routines as seasons change.
Q: What percentage of readers purchase new skin-care products at least quarterly?
A: According to the survey, 85 percent of readers purchase new skin-care products at least quarterly.
Q: What is the typical use-up rate for skin-care products?
A: Most skin-care products typically last between one to three months when used consistently.
Q: What is the most common reason for updating a skin-care routine?
A: As seasons change, many readers update their skin-care routines to accommodate changing skin needs.