It’s kind of impossible not to love Lacey Chabert and everything and anything associated with her. The cotton candy–voiced actress is a staple on the scene, warming our hearts from a very young age and consistently delivering good things.
A New Campaign with a Beloved Brand
This Valentine’s Day, the beloved Chabert is teaming up with the equally popular philosophy to introduce the “It Was Always You” campaign. The playful trailer-style ad reminds consumers that the “one they’ve been searching for was there all along”—in the form of philosophy’s purity one-step facial cleanser, America’s number-one hydrating cleanser since 1996.
A Feel-Good Romance
The video spotlights Chabert’s legacy in the feel-good romance genre (hello, Hallmark!) and follows her character on a failed quest to find love that ultimately ends with her rekindling an old romance. The twist: It’s not her former flame but her beloved cleanser.
A Perfect Partnership
Having starred in more than 40 holiday movies, and with a new Valentine’s Day movie, “An Unexpected Valentine,” debuting on the Hallmark channel on February 1, the Chabert link was “the perfect partner to bring this tongue-in-cheek campaign to life.”
A Brand Reimagining Classic Movie Themes
The campaign marks the second time philosophy has reimagined classic movie themes to bring the brand’s messaging to life. This spot comes on the heels of an October 2024 horror movie–inspired campaign starring Sarah Michelle Gellar that highlighted philosophy’s gentle, non-irritating retinol.
A Personal Connection to Skin Care
As Chabert told us at the end of last year, her love for simple skin care runs deep. “I’m always trying to teach my daughter to wash her face and to be careful what she puts on her skin,” she said.
“It Was Always You” Premieres January 28
“It Was Always You” premieres January 28 across philosophy’s and Chabert’s social media channels.
Conclusion
The “It Was Always You” campaign is a delightful and playful way to remind consumers of the importance of self-care and the benefits of philosophy’s purity one-step facial cleanser. With Lacey Chabert on board, the campaign is sure to warm hearts and bring a smile to faces.
FAQs
Q: What is the “It Was Always You” campaign?
A: The campaign is a playful trailer-style ad that reminds consumers that the “one they’ve been searching for was there all along”—in the form of philosophy’s purity one-step facial cleanser.
Q: Who is starring in the campaign?
A: Lacey Chabert is starring in the campaign, which is a tongue-in-cheek take on her legacy in the feel-good romance genre.
Q: When does the campaign premiere?
A: The campaign premieres January 28 across philosophy’s and Chabert’s social media channels.
Q: What is philosophy’s purity one-step facial cleanser?
A: Philosophy’s purity one-step facial cleanser is America’s number-one hydrating cleanser since 1996, and is known for its gentle, non-irritating formula.