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About the New-and-Improved Dryer
Put through rigorous testing—including for durability—the new-and-improved dryer features three heat settings, three fan speed settings, four pro-styling modes that offer preset heat and air controls based on hair type, two styling attachments (a concentrator nozzle and a diffuser), and a handy app that lets you customize your settings from your phone.
About the Technology
It has also been tweaked to work on all hair types. “We did an enormous amount of testing because at the beginning [the dryer] only worked on certain hair types,” explains Guive Balooch, global managing director of augmented beauty and open innovation at L’Oréal Professionnel. “We started in our internal L’Oréal Pro salon, then we tested it externally with our salon partners, and then we conducted at-home use tests where people tried it without us going to their homes and showing them how to use it. Through all three testing rounds we had to make changes and [getting it right] was a lot harder than we thought. That’s why it took a good 18 months even after the technology was ready.”
How Does it Work?
The scientists and engineers who developed the AirLight Pro found their inspiration in nature. “When it rains, the next day, if it’s sunny and there’s wind, the rain dries much faster than if it’s cloudy. So the Zuvi team asked themselves, How can we apply this natural phenomenon to moisture in the hair?” explains Balooch. “The scientists, who have a background in the physics of light, knew that in nature a specific wavelength of infrared light is what dries the rain, so the challenge was to make that light powerful enough to dry the hair.”
The Solution
The solution was to combine a circle of infrared light, which is placed at the front of the hair dryer, with a traditional motor and coils in the center. The motor pushes the hot air through the center of the ring of infrared light, allowing the light to also heat the air as it’s moving toward your hair. This, in turn, makes the AirLight Pro more efficient. “With traditional convection heating, the coils heat up to around 200 degrees, which is then blasted out of the nozzle by the motor. By the time the air reaches your hair, however, it’s about 100 degrees, which means 50% of the heat is wasted and released into the environment,” says Balooch. “With the AirLight Pro, the infrared light is heating the air as it’s flowing toward your hair. This means the dryer temperature can start at 150 degrees because less heat is dissipating into the air, which, in turn, saves you around 20% on electricity [compared to traditional hair dryers].”
Conclusion
The AirLight Pro is a revolutionary hair dryer that has undergone rigorous testing and refinement to ensure it works on all hair types. With its unique infrared technology, it is more efficient and effective than traditional dryers, using less energy and producing less heat waste. Whether you’re a professional stylist or at-home user, the AirLight Pro is a game-changer in the world of hair drying.
FAQs
Q: How does the AirLight Pro work?
A: The AirLight Pro uses a combination of infrared light and traditional heating elements to dry hair. The infrared light is placed at the front of the dryer, and the motor pushes hot air through the center of the ring of infrared light, heating the air as it moves toward your hair.
Q: How does it work on all hair types?
A: The AirLight Pro has been tested on all hair types and has been tweaked to work effectively on even the most stubborn hair. It uses four pro-styling modes that offer preset heat and air controls based on hair type.
Q: Is it more energy-efficient than traditional dryers?
A: Yes, the AirLight Pro uses 20% less energy than traditional dryers, thanks to its infrared technology, which heats the air as it moves toward your hair, reducing heat waste and energy consumption.
Q: Can I customize my settings using the app?
A: Yes, the AirLight Pro comes with a handy app that lets you customize your settings from your phone, allowing you to tailor your drying experience to your specific hair type and style.