For the past 20 years, NewBeauty has been at the forefront of identifying leading beauty brands of the future. Early on, NewBeauty identified and covered now-household names such as IT Cosmetics, Drunk Elephant, True Botanicals, Tatcha and more. As we look ahead, we’re ready to discover the next big hits.
The NB100 initiative serves to identify and highlight the next big brands in beauty through a rigorous process of interviews, in-depth analysis, research and expert insight. All submissions will be individually assessed based on growth, innovation and impact, and evaluated by a team of NewBeauty editors and trusted advisors.
Key Dates:
Early application: Feb 1, 2025 ($245)
General applications open: March 15, 2025 ($345)
Application deadline: April 31, 2025
Selection Criteria
In order to be named an NB100 winner, companies must demonstrate the following:
- A unique brand identity
- A meaningful value proposition
- Dedication to high-quality products
- Consistent investment in product development
- Proven track record of growth
- Strong consumer following
- Dedication to communities and consumers the brand serves
- Strong leadership team
How to Apply
Winning a NB100 honor holds significant weight in the industry, so the selection process is extensive and thorough. NewBeauty will accept applications between February 1 and April 31, 2025. Brands will be asked to complete the application with all relevant information to help differentiate their business from others. NewBeauty’s assessment committee will begin its extensive research process to identify brands that will move on to stage two, the virtual interview portion of the assessment. All brands selected for stage two (May 2025) will attend a virtual interview with a NewBeauty assessment committee member to discuss the brand and why it should be awarded. NewBeauty will select up to 100 winning brands across skin care, hair care, wellness, ingestibles, beauty tools, and cosmetics.
Who Can Apply?
Companies founded on or after January 1, 2019.
Why Apply?
Winner Coverage
Brands who are awarded with the NB100 designation will receive extensive coverage across NewBeauty’s platforms, including coverage on NewBeauty.com, mentions and posts on NewBeauty’s various social media platforms, callouts to NewBeauty’s email subscribers, and more.
It is NewBeauty’s goal to ensure all of our beauty-obsessed readers get to know NB100 winners and why they were selected. In addition to consumer-facing coverage, NewBeauty will announce NB100 winners to industry leaders and change-makers, including major beauty-focused venture capital firms, key buyers across major retailers, M&A leads at major beauty companies, and leading private equity firms.
Brand Seal
Display the esteemed “NB100” seal on your website and marketing materials, proudly showcasing your achievements among the early-stage beauty brands in the market.
Conclusion
NewBeauty is committed to identifying and celebrating the next big brands in beauty. If you think your company has what it takes to be an NB100 winner, we encourage you to apply.
FAQs
Q: Who can apply for the NB100 initiative?
A: Companies founded on or after January 1, 2019.
Q: What is the application process like?
A: Brands will be asked to complete an application with all relevant information to help differentiate their business from others. NewBeauty’s assessment committee will then evaluate the applications and select brands to move on to stage two, the virtual interview portion of the assessment.
Q: What is the deadline for applying?
A: April 31, 2025.
Q: What are the benefits of being an NB100 winner?
A: NB100 winners will receive extensive coverage across NewBeauty’s platforms, including coverage on NewBeauty.com, mentions and posts on NewBeauty’s various social media platforms, callouts to NewBeauty’s email subscribers, and more. They will also be able to display the esteemed “NB100” seal on their website and marketing materials.