Sabrina Carpenter’s Secret to Healthy Hair on Tour: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum
Who wasn’t wowed by Sabrina Carpenter’s hair on her recent Short n’ Sweet Tour? Her smooth, bouncy blowouts; her perfectly cut curtain bang—we loved it all. I had definitely wondered which products she was using. She was named an ambassador for Redken in the fall, so I assumed it included something from the brand. Then, early last month, I learned from the pop star’s hairstylist Scott King that I was right, and a not-yet-launched hair serum was one of the key products keeping Carpenter’s hair healthy on tour. And now, said product—Redken Acidic Bonding Concentrate 24/7 Night & Day Serum—is finally available.
What Sabrina Carpenter’s Hairstylist Says
Redken usually co-creates products with its team of hairstylists, and in some cases, the stylists also test products on their celebrity clients long before they hit the market. “I was on tour with Sabrina Carpenter for the past two months and used this serum on her all the time,” says King. “It’s so great because it builds the bonds for chemically treated hair and heat-damaged hair, and there’s a lot going on with Sabrina with all of that. When her hair was wet, I would apply this serum and a heat protectant throughout her hair. Then, I’d blow-dry it smooth.”
After the shows or on their days off, King says he would add even more serum to Carpenter’s hair. “I’d put it up in a silk scrunchie and let her sleep in it overnight. After we would wash it out, her hair definitely felt stronger and smoother. I have done a few other tours with her, and usually by the end of a tour her hair is a bit dry because of all the heat we use. This product was a game-changer because her hair stayed soft throughout the entire tour.”
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King also used the product on Jenny McCarthy. “The night before, she had just gotten her hair bleached, so it was a bit more compromised than usual,” he says. “She had just wrapped another season of The Masked Singer, so that’s about four or five nights a week of heat-styling. I blow-dried it into her hair and applied a little more after it was dry to take some of the flyaways away. Jenny was like, ‘Wait, why is my hair so soft right now? This is crazy.’ Normally after a chemical service her hair is a bit crunchy, but this definitely kept it smooth.”
How to Use It
“I also like the product is so lightweight and doesn’t leave a greasy residue,” says King. “Sometimes with serums, you’ll have them left on your hands. This one has a nice, velvety finish.” We also appreciate the versatility. You can use it day or night and on dry hair or wet hair, which is a big benefit. “And, if you want to go a little heavier with it, it’s really good for the day before you wash your hair,” King adds. “Slick it into a bun or a braid and go about your day. Wash it out at night or the next day.”
What the Lab Testing Shows
“In our testing, we achieved 89 percent less breakage and nine times stronger hair,” says Christina Bishop, Redken R&I director. “But, we achieved it with an entirely different method than our usual testing. We created a test just for this product, which we called the Pillow Proof test. It simulates the damage that happens when someone lays in bed at night on their pillow. We created a type of pillow roller that rolled over swatches of hair to create breakage. Then, we compared the hair treated with the Serum to untreated hair. Something else we’re incredibly proud of is the consumer response. They said their hair still felt healthier two or three days post-use.”
Conclusion
Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum is a game-changer for anyone with chemically treated or heat-damaged hair. With its ability to build bonds, reduce breakage, and leave hair feeling stronger and smoother, it’s a must-try for anyone looking to achieve healthy, beautiful hair.
FAQs
Q: What is the key benefit of the product?
A: The key benefit is its ability to build bonds, reduce breakage, and leave hair feeling stronger and smoother.
Q: How do I use it?
A: You can use it day or night, on dry or wet hair. Apply a small amount to your hair, focusing on the ends, and work your way up to the roots. For an extra boost, apply it to dry hair before bed and wash it out in the morning.
Q: Is it suitable for all hair types?
A: Yes, it’s suitable for all hair types, including chemically treated and heat-damaged hair. However, if you have very curly or very fine hair, you may want to use a small amount and start with a patch test to ensure you don’t overdo it.
Q: How long does it last?
A: The consumer response suggests that it can last for two or three days, but individual results may vary.